A sensible sweater isn’t the flashiest thing in your drawer. But, when called upon, it does the damn job with aplomb.
After searching a few thousand URLs to name my new venture, I began to accept the fact that all the best ones were spoken for. When combined with a desire for matching Twitter luggage, my options boiled down to paying a king’s ransom, Frankensteining a new word, or slapping a 420 on my chosen handle.
As keyboard brainstorm fatigue was about to win the day, I was chuffed to discover both sensiblesweater.com and @sensiblesweater sitting untapped (minus IG – curses to the person who has this name locked but has exactly zero posts to date).
The expression ‘sensible sweater’ has long lived in a trivial corner of my brain. Occasionally it comes out in conversation as a lighthearted reference to the wardrobe of someone who is perhaps a little safe or vanilla. It’s a phrase in the culture, no doubt, but not exactly on frequent rotation.
Thinking about these two words more, I realized they resonated with me as a metaphor. As someone who geeks out on concepts like minimalism and efficiency, rocks what boils down to a capsule wardrobe, and espouses experiences over things, it turns out I’m a bit of a walking, talking sensible sweater.
Professionally, I’ve never been a big horn-tooter. Minnesota modesty has led me to focus more on delivering the goods and trusting the results to speak for themselves. In an industry rife with bloviators, perhaps that hasn’t always been the best strategy. I’m working on it.
As I set out to leverage my agency experience to make a buck as an account gun for hire, I’ll proudly pull on my Sensible Sweater and do the damn job when called upon. All the while using this eponymous blog to further stretch my writing muscles. And perhaps I can make a buck that way, too.
Sensible Sweater 